In May 2010, Mr. Li Ning became the shareholder of Coolpoint Energy Limited. At the end of October, the company was officially renamed as Viva China Holdings Limited. The change of name reflects the company's new corporate brand and direction, laying a solid foundation for the Group's future development strategy.

The Group acquired approximately 25.23% equity interest in Li Ning Company in 2013.

In October 2015, the Group acquired a 10% equity interest in Double Happiness Group from Li Ning Group at a consideration of approximately RMB 125 million. This acquisition has enriched the Group’s sports asset portfolio and brought the Group and the Li Ning Group closer on strategic adjustment and resource allocation. The acquisition activity was completed in December 2016.

Yangzhou Li Ning Sports Park - the first Li Ning Sports Park that managed and operated by the Group officially opened at the end of 2015.

The Group successfully acquired 80% of “Snake Esports” in the second quarter of 2019, and officially rebranded it with a new name “LNG Esports”. In November 2019, the group entered the apparel business with the brand "LNG", and launched a series of apparel and footwear products.

In December 2019, the Group acquired and operated the “All Star Ice Skating Club”, a leading chain brand of indoor skating rink in China, for a consideration of 290 million HK Dollars.

In July 2020, the Group completed the acquisition of Bossini International Holdings Limited.

In January 2022, the Group completed the conditional acquisition of the entire issued share capital of Sitoy AT Holdings Company Limited, which owns Amedeo Testoni ("a. testoni") – the Italian luxury brand founded in 1929.

In July 2022, the group completed the conditional acquisition of a partial interest in Clarks, a well-known British footwear company.

In January 2023, the Group completed the acquisition of the remaining 49% interest in LionRock Capital Partners Qile Limited and increased the effective shareholding in Clarks to 51%.

In May 2023, the Company announced the change of company name from “Viva China Holdings Limited” to “Viva Goods Company Limited”.